I started my own company in 2010 as a concept dedicated to contemporary Scandinavian design and interiors. The blog quickly gained recognition within France (selected Blog of the month by Marie Claire Maison in november 2010), but also internationally. Initially written in French only, it soon became bilingual English/French.

In 2012, I expanded the business with the opening of an online shop offering a selection of handpicked home decoration accessories of Nordic design, where more than half of the brands were exclusive to the French market. After three successful years I decided to close the shop in summer 2015 in order to develop other projects.

Since 2013, I also regularly teach and give lectures about Scandinavian interior design and trends at MJM design school in Paris. During 2014/15, I coordinated a work/training masterclass of visual merchandisers/interior designers as a collaboration between IKEA and MJM.

Every now and then I take part in jurys, eg. Maison & Objet - Prix de la Découverte, Bemz Design Award...

I'm part of Design Bloggers United, an alliance of 9 design bloggers from 9 different European countries set out to provide the quintessential blogging experience. Read more about us and what we do here.

If you would like to work with me within the areas of writing, styling, photo, lecturing or in any other way, please get in touch at annasofiag@yahoo.fr


La Maison d'Anna G. has been featured in most major French interior design/lifestyle magazines such as Marie Claire Maison, Côté Maison, ELLE Decoration, Madame Figaro, Cosmopolitan, Glamour, Home magazine, Le Journal de la Maison, Femme Actuelle... as well as in Belgian, Swedish, German, Austrian, Canadian, Brazilian press among others.

I have also appeared on several French TV shows about interior design (Maison+ and Téva Déco), and my previous home was featured in the German interior design book "Wohnideen aus dem wahren Leben" (2015).


"Anna Gustafsson fait partie de ces bloggeuses déco influentes qui ont changé la donne. Ambassadrice du design scandinave, elle nous transmets les dernières tendances nordiques et ses coups de coeur à travers son blog et son e-shop." Marie Claire Maison, avril 2014

"Anna Gustafsson belongs to those influential and game-changing interior design bloggers. As an ambassador for Scandinavian design she shares the latest Nordic trends and design crushes through her blog and webshop". Marie Claire Maison, April 2014


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